Taylor Trusty
Entrepreneur, Speaker, & Strategist

Hello, I'm Taylor

Taylor Trusty is an entrepreneur, strategist, and speaker who's passionate about business and technology.

Taylor co-founded three companies, most notably Blackstone Media -- a digital marketing agency that helps brands such as Toyota Forklifts, Sonoma-Cutrer, and Mercer achieve more business online. In 2018, he sold Blackstone to Boston-based ADK Group.

Taylor was named an Emerging Entrepreneur into the Kentucky Entrepreneur Hall of Fame, and Business First recognized him as one of 20 People to Know in Technology. He has spoken to over 100 groups about entrepreneurship, digital marketing, and usability, including the American Advertising Federation, Entrepreneurs' Organization, Kentucky Press Association, and Vistage.

Today, Taylor is website-auditor-in-chief at TrustyInsights, a digital strategist, frequent traveler, podcast-enthusiast, heavily-involved-member of Entrepreneurs' Organization, and a regular at the Comedy Cellar.

Consulting Services

User Studies

See, hear, and talk to your customers as they engage with your and competitors' websites. Generate specific and actionable insights from these studies.

Fractional CMO

Taylor becomes a part-time addition to your executive staff, bringing 15 years of agency experience to crystallize strategy and manage implementation.

Agency Coaching

Leveraging over 15 years in the agency space to help agency owners land larger accounts, reduce chaos, have happier employees, and work fewer hours.

  • Background

  • TrustyInsights

    2018 - Current

    Working with a handful of entrepreneurs and brands on answering a key question I've been passionate about for more than 15 years: Why are visitors leaving your website without buying?

  • Speaker & Startup Mentor

    2008 - Current

    I've spoken to over 100 groups on entrepreneurship, digital marketing, usability, and company culture, including the American Advertising Federation, Entrepreneurs’ Organization, Vistage, World Trade Center Kentucky, Direct Marketing Association of Long Island, Kentucky Press Association, The Combine, D2 Cincinnati, and Code PaLOUsa.

  • Co-Founder / CEO - Blackstone Media

    2006 - 2018

    Had the distinct honor of starting, building, pouring life and soul, and later selling a digital marketing agency. Key clients included Toyota Material Handling, Sonoma-Cutrer / Brown-Forman, Mercer, and PetFirst Pet Insurance. Blackstone won many awards, including a national W³ Awards Best in Show, on its way to growing into a beautiful office and 20 employees. I turned over the day-to-day operations when moving to NYC in 2017 and sold the business in the summer of 2018 to Boston-based ADK Group.

  • Founder / CEO - StarkNine

    2013 - 2015

    Built a texting platform for Yellow Cab Kentucky in 2011 that allowed people to text for cabs. StarkNine was a spinout to turn that IP into a live chat and SMS software product, ChatBlend, for ecommerce companies.

  • Co-Founder - HobbyEdge Sports

    2005 - 2006

    Co-founded HobbyEdge Sports, a sports collectibles ecommerce company, with two friends. Primarily sold anything with a pro or collegiate team logo on it, from mini helmets to wall clocks to trash cans and most things in between.